# Beliminal

> Beliminal are experts in Agile coaching and training, enterprise agility, organisational change and transformation

Generated by Yoast SEO v28.2, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Building Adaptable Organisations](https://www.beliminal.com/insights/adaptable-organisations/)
- [Webinars](https://www.beliminal.com/insights/webinars/)
- [Leadership Development\.](https://www.beliminal.com/consulting/leadership-development/)
- [Better Teams Days\.](https://www.beliminal.com/consulting/better-teams-days/)
- [Communication for Teams\.](https://www.beliminal.com/consulting/communication-for-teams/)

## Posts
- [Product Discovery in the Age of AI: Chapter Three \- Creating Your Discovery Partner](https://www.beliminal.com/product-discovery-in-the-age-of-ai-how-product-owners-can-think-experiment-and-build-faster-in-an-ai-enabled-world-chapter-three-creating-your-discovery-partner/): One of the earliest concepts I recognised when I first started using LLMs years ago was the idea of a discovery partner\. Think of it as an AI collaborator that helps explore ideas, challenge assumptions and stimulate thinking\. 

- [Product Discovery in the Age of AI: Chapter Four \- Building Personas You Can Interview](https://www.beliminal.com/product-discovery-in-the-age-of-ai-chapter-four-building-personas-you-can-interview/): Synthetic Research

What we’re ultimately discussing is the idea of synthetic research: The simplest working definition is that synthetic research uses generative AI to simulate how a target audience might respond to questions, concepts, or scenarios\. 20 It is usually framed as a fast, directional tool for early exploration, concept screening, messaging iteration, or hypothesis generation rather than final validation 21\. It should be considered as directional and exploratory as definitions evolve through experience and application\. 
A common view is emerging toward a hybrid model\. Synthetic research is increasingly seen as useful for speed, breadth, and early filtering, while traditional research remains the standard for defensible conclusions, statistical confidence, and decisions that carry higher risk\. 22
There is broad agreement on three points: 22
It is useful for early\-stage exploration and quickly narrowing options\.
It should be grounded in real data where possible, especially if you want better calibration\.
It should not be treated as the final truth for high\-stakes claims or regulated decisions\.

- [Product Discovery in the Age of AI: Chapter Two \- Human Creativity First](https://www.beliminal.com/product-discovery-in-the-age-of-ai-how-product-owners-can-think-experiment-and-build-faster-in-an-ai-enabled-world-chapter-two-human-creativity-first/): In my twenty years of experience in building, coaching and guiding organisations to understand and deliver value, the question of digital tooling has always come into play\. During my time at the BBC, starting in 2009, we used Jira to capture product backlog items primarily as user stories\. While there was a clear need to maintain a digital format for the creative work, we would always ensure the creative work came first\. Over the years, I settled on five simple rules to ensure we got the most out of our sessions:
Bringing People Together 
Work Across Boundaries 
Focus on Outcomes
Make Work Visible
Understand Before You Solve 

- [Product Discovery in the Age of AI: Chapter One \- Making Sense of AI in Product Discovery](https://www.beliminal.com/product-discovery-in-the-age-of-ai-how-product-owners-can-think-experiment-and-build-faster-in-an-ai-enabled-world-chapter-one-making-sense-of-ai-in-product-discovery/): AI seems to be everywhere\. You can’t open a LinkedIn feed or view an X post without noticing someone sharing the next big shift in AI\. Whether it’s how to correctly prompt to get the best out of Claude or OpenAI’s latest model, or pushing the latest approach to build AI agents that will make you six\-figure sums\. I call this the euphoria phase\. It is the phase where FOMO is high, and the pace of change is so fast that we find it difficult to keep up\. That is the challenge with the euphoria phase\. Things move so quickly that you either hyper focus or you’re feeling left behind\. It reminds me of the dot\-com era\. The internet was proposed by Bill Gates as “an unavoidable part of life”7, yet no one was completely sure how it would change the world\. We all had opinions for sure, but no one was ever completely confident\. You either get behind the camp that disbelieves and gives itself a reason not to engage, or you experiment\. Remember the famous Bill Gates Letterman interview 8 when Bill Gates explained the internet to a sceptical audience?7 The clip is a reminder of how transformative technologies often seem unclear or exaggerated before their value becomes obvious\. If you were not in the sceptical camp, your interest aligned with the group that believed a Cambrian shift had already arrived, a shift that meant we need to experiment and learn through it to understand use cases and possibilities\. That requires patience\. That requires belief\. 

- [Product Discovery in the Age of AI How Product Owners Can Think, Experiment, and Build Faster in an AI\-Enabled world\.  Preface\.](https://www.beliminal.com/product-discovery-in-the-age-of-ai-how-product-owners-can-think-experiment-and-build-faster-in-an-ai-enabled-world-preface/): In 1998, the Internet was beginning its journey\. This new communication technology was about to revolutionise everything we do\. At the time, it was all speculation\. Even ridiculed in the media\. Who would be sending emails to each other when we can pick up the phone? Irrespective of the scepticism, there was a healthy optimism\. Those experimenting with technology and exploring opportunities would ultimately win\.

At the time, I was a computer science student, a keen fan of mobile technology\. So much so, I was always looking for the next gadget\. I was observing so much innate potential in this tech\. A common sight would be me on my daily commute, my Ericsson MC12 palm\-top computer glued to my fingers\. It was connected to the Internet via my Ericsson GA628 phone, a device that was notably out of place amid the sea of books, newspapers, and phones on which passengers were engrossed\. The very thought of being connected to the online world while in transit sparked curiosity among my fellow commuters\. This tiny gadget was my conduit to the world\.

## Floating Elements
- [Currency Notice](https://www.beliminal.com/e-floating-buttons/black-friday/)
- [Test floating bar](https://www.beliminal.com/e-floating-buttons/test-floating-bar/)
- [Free Beliminal Webinar](https://www.beliminal.com/e-floating-buttons/free-beliminal-webinar/)
- [Black Friday](https://www.beliminal.com/e-floating-buttons/black-friday-2/)

## Videos
- [Wise and effective group decisions by Jef Cumps](https://www.beliminal.com/videos/wise-and-effective-group-decisions-by-jef-cumps/): Successful, high performing teams have learned to make smart decisions in an effective way\. The more autonomy a team gets, the more important it is to adopt a collaborative decision\-making process that maximises collective intelligence without needing endless conversations\.

In this workshop, you will learn how consent decision making \- as defined by Sociocracy 3\.0 \- helps teams to effectively make and evolve agreements\. 

## Customer Success
- [Software Imaging](https://www.beliminal.com/about/customer-success/software-imaging/): At Software Imaging, the mission was not only to survive a reactive business landscape but to master it\. 
- [UnderwriteMe](https://www.beliminal.com/about/customer-success/underwriteme/): From silos to networks \- a customer\-focused transformation\.
- [Insurance](https://www.beliminal.com/about/customer-success/insurance/): From projects to products: transforming an operating model\.
- [Vodafone](https://www.beliminal.com/about/customer-success/vodafone/): Embedding agile principles and practices across consumer, enterprise and digital sectors\.
- [Beliminal](https://www.beliminal.com/about/customer-success/beliminal/): In an ever\-evolving business landscape, staying ahead requires more than adopting new ways of working – it requires fundamental rethinking of how work is done\.

## Categories
- [Thought Leadership](https://www.beliminal.com/category/thought-leadership/)
- [Agile Coaching](https://www.beliminal.com/category/agile-coaching/)
- [Team and Leadership](https://www.beliminal.com/category/team-and-leadership/)
- [Leadership](https://www.beliminal.com/category/leadership/)
- [Scrum Fundamentals](https://www.beliminal.com/category/scrum-fundamentals/)

## Tags
- [Leadership](https://www.beliminal.com/tag/leadership/)
- [Agile](https://www.beliminal.com/tag/agile/)
- [Future of Work](https://www.beliminal.com/tag/future-of-work/)
- [Consulting Salmon](https://www.beliminal.com/tag/consulting/)
- [Change](https://www.beliminal.com/tag/change/)

## Optional
- [Sitemap index](https://www.beliminal.com/sitemap_index.xml)