From bureaucratic to organic
How GE Appliances transformed into a sector innovator.
Organising for success
How an insurance industry innovator designed its organisation to increase alignment and focus, whilst ensuring they remain a place where people love to work.
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From bureaucratic to organic: How GE Appliances transformed into a sector innovator_
GE Appliances is an iconic American white goods maker that built its success to become a household name in the 50s. By the 80s it was facing stiff competition from more nimble global players. Sold to Haier in 2016, GE Appliances faced an uncertain future in a volatile market.