Privacy Policy

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• where we need to perform a contract we are about to enter into or have entered into with you;
• where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; or
• where we need to comply with a legal obligation

Generally we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data.

We may use your information for some or all the following purposes:

• to register you as a new customer;
• to enable you to register or book onto one of our workshops and/or training courses;
• to process and deliver your order (including managing payments, fees and charges and collecting and recovering money owed to us);
• to manage our relationship with you (including where we ask you to leave a review);
• to administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data);
• to undertake post-event evaluations of our workshops and/or training courses;
• to respond to your requests in relation to events (e.g. workshops and training courses), presentations, information and services;
• so that we can tell you about other events (e.g. workshops and conferences), presentations, products or services that may be of interest to you;
• to deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you;
• to enable you to partake in a prize draw, competition or complete a survey;
• to notify you of changes to our services and/or events;
• to enable you to register on our website to access presentations and other information;
• to seek your views or comments;
• to enable your registration with the Scrum Alliance (or any other professional membership/certification organisation in the Agile community including, but not limited to, Scaled Agile Academy and Lean Kanban University) following your attendance on one of our courses which has been certified by that organisation and allowing you to take any necessary exams;
• where it is necessary for the preparation or performance of a contract with you;
• where it is necessary in connection with a professional or legal obligation;
• to personalise and improve our services to you;
• (if you have a business or professional relationship with us) to develop our business relationship with you;
• to remember your preferences e.g. if you ask not to receive marketing material we will keep a record of this;
• if you apply for a job to consider you for employment;
• to conduct research, statistical analysis and behavioural analysis;
• to use data analytics to improve our website, products/services, marketing, customer relationships and experiences;
• to compile anonymous statistics, for example, website usage statistics;
• to customise our website and its content to your particular preferences;
• to notify you of any changes to our website or to our services that may affect you;
• to detect and prevent fraud;
• for other everyday business purposes, such as internal record keeping, payment processing and financial account management, contract management, website administration, analytics, corporate governance, reporting and legal compliance;
• where we otherwise consider such use of your information as not detrimental to you, within your reasonable expectations and necessary to fulfil our legitimate business interests.

We will only use your information for the purpose it was collected (or for similar/related purposes). If we need to use your personal data for an unrelated purpose we will notify you and we will explain the legal basis which allows us to do so.

We recognise that your information is valuable and will take all reasonable measures to protect your information while it is in our care (see how below).

Your personal data may be transferred to:

• the partners of Beliminal to enable them to carry out their responsibilities as a partner of Beliminal;
• third party associate/consultant companies or individuals for the purpose of facilitating workshops and/or provide coaching and/or training services on our behalf;
• the Scrum Alliance, Inc. (“Scrum Alliance”) (or any other professional membership/certification organisation in the Agile community including, but not limited to, Scaled Agile Academy and Lean Kanban University) to allow registration with that organisation following attendance by you on one of our courses which has been certified by them and allowing you to take any necessary exams
• third party service providers (such as Zoho, Microsoft and Google) who store/process information on our behalf, including providers of information technology, identity management, website hosting and management, data analysis, data back-up, security and storage services;
• Stripe, Arlo or other third party booking service providers or payment gateway providers to process your booking or payment for one of our training courses or workshops;
• mailing or printing agents, contractors and advisers that provide a service to us or act as our agents;
• insurance companies, law enforcement, regulatory, or other government agencies for the purposes of fraud prevention and/or to comply with any legal and regulatory issues and disclosures; and
• third parties to whom we may choose to sell, transfer or merge parts of our business or our assets and if a change happens to our business then the new owners may use your personal data in the same way as set out in this privacy policy.

We may also share certain pieces of aggregated, non-personal data about you with third parties. For example, we may provide a third party with information such as the number of users who searched for a particular term or how many users clicked on a particular advertisement. This information does not identify you individually.

We do not sell, rent, distribute or otherwise make personal data commercially available to any third party except as described in this policy or with your prior permission.

We use reasonable technical, administrative and physical controls to safeguard your personal data from unlawful use and unauthorised disclosure. For example, we store your personal data on secure servers. In all cases we will ensure that any access or transfer of your personal data is compliant with UK data protection law.

Where we use third parties (see above) to provide elements of our service and/or to process data on our behalf they are bound by law or contract to protect your personal data and only use it in accordance with our instructions. We only allow third parties to handle your personal data on the understanding that they will keep the information confidential.

We normally only store your personal data within the UK.   If one of our service providers (e.g. a payment gateway provider or payment processor such as Stripe or an online server/storage provider such as Google) needs to transfer your personal data outside of the UK then we will either ensure a data protection level equal to the one in the UK or we will obtain your consent to the transfer.  For example, if you book onto one of our training courses and we store your personal data on Google Drive or Office 365’s secure servers they may transfer your personal data outside of the UK as they are US organisations.

Please note that if you book on to one of our certified training courses you may be required to give your consent to pass your personal data to the relevant professional membership/certification organisation to facilitate any registration/membership with them or to allow you to take any necessary exams. This is because the organisation may be a non-UK organisation which does not participate in the UK Extension to the EU-US Data Privacy Framework.  For example, Scrum Alliance is based in the United States and does not participate in the UK Extension to the EU-US Data Privacy Framework and all delegates who wish to be considered for Scrum certification and membership will be required to consent to the transfer, storage and processing of their name, address and email address to the United Sates in accordance with Scrum Alliance’s privacy policy (which can be found at www.scrumalliance.org/privacy-policy).

All the Beliminal partners, employees and associates/consultants who have access to personal and/or confidential information are subject to confidentiality and data protection obligations.

While we will use all reasonable efforts to safeguard your personal data you acknowledge that the use of the internet is not entirely secure and understand that we cannot guarantee the security or integrity of any personal data that is transferred from you or to you via the internet. If you want detailed information on how to protect your information and your computers and devices against fraud, identity theft, viruses and other online problems you can visit Get Safe Online, which is supported by HM Government and leading businesses.

We will retain your personal data for the period necessary to fulfil the purposes outlined in this privacy policy unless a longer retention period is required or permitted in relation to any legal, statutory or regulatory obligations.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

This privacy policy only addresses the use and disclosure of personal data by us. Our website may include links to third-party websites, plug-ins and applications which may be of interest to you. In addition, we may provide social sharing and follow buttons on our website. If you use or follow these links or buttons to any of these third party sites, please be aware that they have their own cookies and privacy policies which we recommend you read. We do not control these other sites and we cannot be responsible for the content of these sites or for protection of any information you provide to other sites. You should be cautious when entering personal data online.