Customer Success
Vodafone
Overview
In the heart of the telecommunications industry, Vodafone UK – a leader poised at the cutting edge, embarked on a transformative journey. Their mission was clear: to embed agile principles and practices across consumer, enterprise and digital sectors, all to foster a culture of innovation and competitiveness.
The Challenge: a formidable undertaking
Despite early successes in adopting agile approaches with support from Beliminal, Vodafone faced the task of not just implementing these practices but growing them sustainably. This meant evolving their agile culture in a way that would both endure and thrive.
Our Approach
We worked closely with Vodafone to cultivate a world-class community of change agents that would push the boundaries of what was possible. These change agents, selected for their potential and enthusiasm, would undergo training and coaching with Beliminal to become Certified Scrum Professionals. We provided comprehensive workshops, reflective practices and mentoring sessions that created a strong sense of community and collective growth.
“We had low levels of expertise at the start, so doing the first workshops as an entire cohort was magical and accelerated the feeling of community and togetherness, and our growth as practitioners.”
Alex Bluckert, Leader of Digital Transformation and Agile, Vodafone UK
The Results
As the change agents flourished, so did the agile practices within Vodafone. The company saw an enhanced capability to grow its enterprise agility, diminishing the need for external support. This newfound proficiency was highlighted when the COVID-19 pandemic hit and Vodafone’s agile teams adapted swiftly to remote working.
Cultural Transformation
The transformation within Vodafone UK was driven by internal change agents. For example, members of the team trained by Beliminal defined, owned and delivered training programmes, not only garnering outstanding feedback but also significantly enhancing the agile training model. The training programme embodied Vodafone’s new ways of working, leading with a hands-on, interactive style that resonated with participants.
On a personal level, progress was evident. This shift not only propelled professional growth but also fostered a culture of innovation throughout the organisation.
“Working with you has really helped, in terms of facilitating, coaching and training, and how you were able to hold the room and own the space. You have demonstrated what world class looks like and we know where we need to be.”
“I don’t think anyone is recognisable from the individual who joined us in January 2019 – they are more confident in who they are as a total human being…”
Alex Bluckert, Leader of Digital Transformation and Agile, Vodafone UK
Sustained Success
As Vodafone continues on its agile journey, the initial cohort of change agents remains a vibrant, enduring and nurturing community. They are now in high demand to support new teams and to give training and advice in other parts of the business. This story of growth and transformation at Vodafone UK showcases the power of enterprise agility and the profound impact of investing in people and culture.
“We got to see world-class facilitation and coaching, which gave us the impetus to strive to achieve it ourselves.”
Alex Bluckert, Leader of Digital Transformation and Agile, Vodafone UK
Conclusion
This case study is both inspiring and encouraging for other organisations striving for excellence in a dynamic and ever-changing business landscape.
Interested in how tailored strategies might benefit your organisation? Connect with us to explore bespoke solutions that address your unique challenges and aspirations.
