About BeLiminal?

Meet the partners

His background in software delivery, agile methods, coaching and organisational change places him at the intersection of these and enables him to harness change as a driver for business growth and competitive advantage. With a focus on applying systems thinking to solve complex business problems Eben has worked with companies from start-ups to FTSE100 global corporations to create and facilitate change programmes for executives, leadership teams, senior managers and delivery teams. By understanding the unique culture of each organisation, he brings the benefits of Agile to multi-million-pound programmes and start-ups alike.

As a seasoned coach, trainer and facilitator with more than 30 years’ experience, Dragan has worked with many large organisations in retail banking, insurance, online gaming and international charity sectors. Organisations like these often talk a good story but fail to achieve meaningful and lasting results, and Dragan helps them understand the impact they would like to make and then experiment with potential paths to success.

This inevitably leads to continuous learning and adaptation, in other words to organisational agility. As a result, Dragan increasingly works with leaders, helping them demonstrate true leadership by setting the pattern of behaviour for their organisations.

Dragan’s approach is founded on his own boundless curiosity. He builds rapport and then encourages people to examine their assumptions and answer rarely asked questions. It’s not about instructing people but opening minds and exploring possibilities.

This inspiring, energising approach is also a highly effective one that goes to the root of organisational inertia. Dragan challenges people to improve their self-awareness and begin a journey of continuous improvement.

Originally a PhD level chemist, Susie gave up molecules for people and spent a decade and a half steering digital projects to successful completion, many of which were UK wide, high profile and highly successful. She has worked as senior project manager, programme manager and business consultant on ecommerce, social media and software projects across retail, entertainment, media and travel sectors.

Her leadership and facilitation skills were developed while leading and facilitating agile teams, and today her personality and approach plays a key part in sustaining Beliminal’s inclusive, dynamic atmosphere.

They say if you need a job doing, ask a busy person. So… speak to Susie.

Zia is one of a small number of UK Certified Enterprise Coaches with the Scrum Alliance, and an experienced agile trainer, Certified Scrum Trainer CST and professionally trained coach in business and personal coaching, accredited by the International Coach Federation. He has worked as an enterprise coach in a range of industries including fintech, aerospace, pharma and retail, working with individuals, teams and organisations.

He works with frameworks such as Scrum, but recognises that these don’t exist in a vacuum. People work within them and adapt to them, and Zia spends much of his time focusing on the psychological motivations and barriers involved in personal and organisational change. Ultimately it’s about moving from structures and mindsets inherited from the Industrial Revolution towards a smarter way of organising ourselves.  

Zia’s training and coaching is both inspiring and thought-provoking, aimed at giving people a set of tools, techniques and concepts they can use to achieve and sustain genuine transformation.

He has spent more than 30 years working in IT, with a track record of success at major blue chip clients, and has focused on Agile since 2007. Today, as a certified Scrum trainer, certified Kanban trainer, Agile coach, Organisational Relationship Systems Coach and Personal/Life Coach, he draws on these and other practices to help individuals and teams embrace smart new ways of working that deliver remarkable results.

Tom believes passionately that Agile is not just a new framework or set of processes – it’s a new way of thinking. To be truly Agile means wholeheartedly embracing change, examining everything you do, being willing to try and fail on the way to your goals, and putting complete trust in your team. Taught and coached in this way, Agile can transform the way individuals and teams think and work together.

Tom’s training and coaching are delivered with a freshness and energy that make the process of embracing change an enjoyable as well as challenging experience. In an inclusive environment that fosters courage, transparency and trust, he inspires individuals and teams to become the best version of themselves, and reveals that change can be exciting, rewarding and above all highly productive.

When he was a developer, Mark loved solving tech problems and creating world class software solutions. As a Certified Scrum Trainer and Certified Enterprise Coach, he finds it even more satisfying to help people solve their own problems and create world class teams. He was one of the UK’s first agile coaches and today is a leading figure in the ongoing story of agile training and coaching, a speaker at conferences, a leader of retreats, and a coach who never stops reflecting and evolving. If you’re an agent of change, he believes you have to be on a continuous learning journey yourself.

For Mark, enjoyment isn’t an optional extra – that’s where businesses go wrong. He believes that the organisation of the future will be driven by self-organising, self-motivated teams and facilitated by manager-coaches rather than led by traditional dictator-managers. Mark sees his work – coaching teams, leadership and organisations in their move to agility – as part of a bigger shift in society.

Uncompromisingly honest with himself, energising and thought-provoking as a coach, Mark is 100% committed to helping people succeed by becoming happier, more open and more autonomous as individuals and as teams.

Meet our team

Rachel has qualifications in personal and business coaching and positive psychology from two of the UK’s leading accredited coaching academies, in addition to 20 years’ experience working in business in a range of sectors and roles including senior management positions. This combination of business experience and insight into human motivations makes her particularly effective at working with individuals to find solutions to their work and life challenges.

In a world where many of us operate on autopilot much of the time, she believes we can all benefit from gaining a fresh and challenging perspective on ourselves. She sees her role as a ‘thinking partner’ – someone with who can ask you simple yet vital questions to uncover your strengths, recognise your values and overcome your limiting beliefs. Her approach is solution-oriented, focusing on gaining clarity about your current situation and creating a path into the future.

Rachel’s clients often tell her how comfortable they feel talking to her. Her approach to coaching is supportive and compassionate as well as structured and questioning. She believes we all have the ability to change – often in unexpected ways – and she finds nothing more satisfying than seeing her clients grow, evolve and surprise themselves.

He does this using a mixture of coaching approaches embedded with the agile mindset. He spends most of his time supporting organisations to descale and self-organise relying heavily on his Systemic Coaching approach along with training the fundamentals of agility through the LeSS framework.

John has worked mainly in the financial sector in the last few years helping break down some of the frustrations when working in a heavily regulated and distributed environment.

His passion for the London agile community is clear and he can often be found at meetups around the city looking for new ideas to try and experiment with.

In his spare time John has a love for Martial Arts, achieving a black belt in both Taekwondo and kickboxing, as well as looking after his 3 amazing children.

Pete is a Certified Agile Leadership (CAL) Educator, providing awareness (CAL 1) and practice (CAL 2) for improved leadership competency and value delivery. He developed the CAL Program for the Scrum Alliance in 2016.

Pete is a Certified Leadership Agility 360 Coach providing one-on-one 360 assessment, development and guidance for increasing awareness and agility of organizational leaders. He became a Changewise 360 Leadership Agility Coach in 2009.

Pete is a Certified Enterprise Coach (CEC) and a Certified Scrum Trainer (CST) engaging with organizations to improve team alignment and delivery. Pete developed the CEC Program for the Scrum Alliance in 2007 and became a CST in 2006.

Pete is the founder & Managing Partner of Trail Ridge Consulting, a co-creative coaching partnership building sustainable and healthy organizational agility. Their holistic framework-less agile scaling approach guides dozens of sustaining and healthy agile practices globally. He founded Trail Ridge Consulting in 2005.

Following that Matt worked across a wide spectrum of industries including spending time working with Boeing on the 787 Dreamliner Programme and in 2009 leading a team to develop one of the first agile-designed data warehouses in the UK. From 2012 to 2014 Matt was part of a team at Travis Perkins implementing one of the first SAFe transformations in the UK, with more recent work including agile change programmes for clients such as Fidelity, William Hill and Vodafone.

Matt has coached a wide range of Agile and Lean methods across the UK, India and Europe and has taken a keen interest in embedding lean thinking into non-technical / non-IT environments where it can prove very powerful, particularly in the micro-business space.

He goes where the value need is, having previously been an XP developer, programme manager, change manager, development manager, scrum master and transformation lead. Despite an unhealthy obsession with learning, he believes nothing beats a coaching journey of in-the-field practical experience.

Not only is Rickard one of the authors of the AgileHR Manifesto, he is also an international conference speaker and Certified Team Coach.

Her early career as a developer gave her invaluable first-hand knowledge and insights into producing the software itself, but it was her experiences of project management coupled with “in the thick of it” Scrum Mastering and organisational change remits that really caught her imagination and enthusiasm for people and system dynamics.

She facilitates effective change by tailoring her approach depending on where a company is along its own unique journey. She utilises appropriate core Agile & Lean principles and techniques and in particular provides support with the cultural and behavioural challenges often faced when adapting to a more transparent and collaborative Agile way of working. This is invariably done with a large dose of focus, fun and energy!

Sophie is a Certified Scrum Professional (CSP-SM & CSP-PO), an Association of Neuro Linguistic Programming (ANLP) Certified NLP Trainer as well as an experienced Institute for Leadership & Management (ILM) accredited coach. She is also a member of the International Coaching Federation (ICF). Sophie has extensive experience having worked with numerous companies across financial, retail and engineering sectors.

A Certified ScrumMaster (CSM) and Certified SAFe Program Consultant (SPC), David has many years’ experience of scaling practices that were originally intended for small teams to make them work at the enterprise level.

Having been associated with several award-winning teams and shortlisted as Agile Coach of the year in 2011, David was awarded the Special Recognition award at the October 2012 Agile Awards ceremony in London for his services to the industry.

Since 2004 Matt has been using his breadth of experience to assist clients apply Agile techniques to projects, programmes and organisations. As a trainer Matt is passionate about facilitating learning through experience and simulations, ensuring participants both understand agile concepts and have fun whilst learning. In addition to providing both bespoke and certified Scrum Alliance training courses, Matt spends much of his time working with clients coaching them on a range of topics including; executive personal coaching, relationship & team coaching and helping  teams to improve their delivery success using Agile principles and techniques.

He became a SAFe Program Consultant (SPC) in 2014, and has since provided certified SAFe training to over 900 people, on both public and in-house courses.  His extensive knowledge and ability as a trainer is complimented further by substantial practical experience of managing large-scale agile transformations at a senior level.

He has held Senior Leadership, Transformation and Delivery roles at clients such as AOL, BSkyB, BBC, Pearson, Klarna, Hutchison 3G – and provided consultancy, assessments, assurance and enablements to both large and small companies on enabling SAFe, Business Agility and Operating Model design.

In addition to his expertise across the Scaled Agile Framework, Shaun is knowledgeable about a wide range of team-level and large-scale Agile methodologies. He has trained hundreds of people in Scrum and related Agile methods and techniques. He is a Certified TBR Trainer (Training from the Back of The Room) and also holds certifications in alternative Scaling Methods (LeSS, Scrum@Scale, DaD), as well as Scrum.

In a more unusual path to agility, Andy’s background has spanned multiple professions from working in the service industry, IT Helpdesk, band management and broadcasting. This myriad of professions has helped him develop a real understanding of working with not just various people, but different approaches to achieve success in teams. His foundations as scrum master in late 2008 naturally came from working with development teams but soon evolved into working with the wider business.

While working at Barclays Bank, Andy helped Internal Audit with agile coaching support. He drew on his years of experience with kanban and scrum and grew this into the transformation of the profession of Internal Audit. Andy founded the Agile In Audit MeetUp group.

From working with small start-ups to large organisations Joshua has helped build sustainable agile teams focused on delivering value to their end-users and stakeholders. Using his deep knowledge and experience of agile ways of working Joshua understands how to deliver high-quality product by building sustainable development practices and improved communications both within and outside the team’s sphere of influence.

With international notoriety within the Agile Community, Stuart has provided his services at various Scrum Alliance Global Gatherings/ Retreats. In addition he has illustrated at an endless list of popular Agile conferences such as the Agile Testing Days in Berlin, the Lean Agile Scotland Conference and the London Lean Kanban event. By combining both creative and analytical skills Stuart contributes to team visioning/ planning workshops and retrospectives by offering captivating visuals that crystallise ideas and learning. When he’s not coaching, delivering training and live illustrating, Stuart is running a number of ‘Innovation through Visualisation’ workshops to support individuals to gain the confidence to draw and collaborate effectively. The newly gained skills assist teams to solve problems and map ideas with the use of graphic metaphors and additional visualisation techniques.