Product Discovery in the Age of AI: Chapter Two – Human Creativity First
In my twenty years of experience in building, coaching and guiding organisations to understand and deliver value, the question of digital tooling has always come into play. During my time at the BBC, starting in 2009, we used Jira to capture product backlog items primarily as user stories. While there was a clear need to maintain a digital format for the creative work, we would always ensure the creative work came first. Over the years, I settled on five simple rules to ensure we got the most out of our sessions:
Bringing People Together
Work Across Boundaries
Focus on Outcomes
Make Work Visible
Understand Before You Solve
